The fact that crystals and crystallography are inherently beautiful should make communicating about them easy. However, good communication relies on more than just shouting into the void about how cool crystals are. If we want to have genuine and meaningful conversations about crystallography, we need to create activities and events that people want to engage with. This talk will critically explore a variety of crystallography science communication approaches, including citizen science, theatre, escape rooms, comedy, and board games. Through this lens, some suggested principles will be constructed for consideration for future crystallography engagement. We think crystallography is great, so let’s make sure the world does too!